The license also gave Apple the chance to advance mobile YouTube, though little changed in the five years since the app was introduced. Most notably, Apple never updated the app to include the ads YouTube has been bundling more and more often with its videos. Now that it doesn?t have to worry about Apple?s influence on YouTube or Maps (Apple showed off its own maps app in June and plans to lose Google Maps as a native app), monetization-happy Google will likely saddle those apps with the same ads it attaches to almost all its products. There will most likely still be a YouTube app that you can download from the App Store, but gone are the days of pre-roll-ad-free YouTube videos on the iPhone and iPad.
On the plus side, Google?s new power will probably yield a mobile version of YouTube with many of the features the website has but the app currently lacks, such as sharing via SMS and Facebook and closed captioning. Just as it made sense for Apple to put little time and money into improving an app for a competitor, it makes sense for Google to make its own YouTube as good as it can be?for both customers, who will see new capabilities, and the company itself, which will benefit from another place to display ads.
bernard hopkins nfl draft grades devils dodgers sf giants rachel maddow gia
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.