6 Ways Instagram Could Beat Vine at Video Sharing

War is a-brewin'. Video sharing has been slow to become part and parcel of our everyday schemata of social media, but with the success of Vine, competitors are scrambling to get in on the action. Among them? Reigning heavyweight social champ Instagram, which is reportedly adding video to its arsenal this month. Here's how it might be able to beat Vine at its own game.

Filters

Instagram forever altered photo sharing by popularizing filters that alter color, texture, and focus. Whether you love filters or despise them, there's no question that they've contributed to Instagram's appeal by simply making the mundane look pretty. Amateur video is often clumsy and drab, and Instagram could immediately stand out by tastefully spicing things up with filters.

Using Previously Shot Clips

Anything you post to Vine must be recorded in Vine. You cannot pull videos from your library, which is definitely limiting and, for some, fairly frustrating. It means you can't edit things in other apps or use material from other cameras. Instagram could open the doors to your previously recorded footage, as it currently does with photos, giving you more options and flexibility.

Dedicated Website

It took Instagram some time before it made users' photo libraries viewable in their own self-contained web pages. Currently, a Vine recording can only be viewed in the app, or embedded as a card on Twitter or on another website. People love centralized viewing of their media, and Instagram would fulfill that neatly by incorporating video into the current user web pages. It could also get a pretty healthy head start, given that Vine.com is a well-established preexisting brand.

Export as GIF

While not a very likely feature, the option to export a video (or portion of a video) as a small, self-contained, animated GIF would be the ultimate in share-ability. It would no doubt titillate the current GIF-obsessed internet audience, and would make for a supremely portable file.

Editing Options

Vine concocted an innovative way to compose a series of 'edits' using only your finger and a 6 second timer. It has been great seeing how imaginative users have stretched the limits of what you can create. But it is also very limited. While Instagram has always held to a very small degree of customizability, it could push things just a bit further than Vine in terms of editing and recording options?perhaps a way to re-order or trim clips.

Instagram will have to be careful not to disturb the streamlined aspect of their user-experience, but often simple options have the potential to open the floodgates for new and interesting types of videos.

Less Fragmentation

This one is kind of a stacked deck for Instagram, which enjoys the luxury of already reaching a gigantic user base. Of course, as part of Twitter, Vine theoretically has access to a similar base. However, the Vine experience was new and distinct from Twitter, an entirely separate download. If Instagram releases a decent product, many people will use it over Vine simply because they already use Instagram and don't like the idea of having to keep track of yet another stream, yet another app.

Source: http://gizmodo.com/6-ways-instagram-could-beat-vine-at-video-sharing-514140443

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54% of pregnant women use insecticides that are harmful to the fetus, Spanish study shows

June 20, 2013 ? Pregnancy and infancy are the periods of greatest vulnerability to the use of household insecticides. This is one of the findings of the first study of its kind to be carried out in Spain, which concludes that more than half of expectant mothers routinely use these chemical compounds.

Spanish researchers have described the use of domestic pesticides during pregnancy and the first year of life in nearly 2,500 women and children in Sabadell, Guip?zcoa and various areas of Asturias and the Valencian Community.

The study, published in Science of the Total Environment, also considers the socio-demographic and lifestyle factors most strongly linked to the use of these pesticides.

In 2003 and 2008, the authors monitored the women who agreed to take part in the project from the beginning of their pregnancy until birth and during their offspring's first few years of life.

"Pesticides are used in domestic environments to control infestations of insects or other living creatures," explains Sabrina Llop from the Higher Public Health Research Centre (CSISP) in Valencia, the leading author of the paper. "Exposure during pregnancy or infancy proves to have a negative impact on fetal growth and neurological effects, as well as increasing the risk of childhood leukemia," she continues.

The results show that 54% of pregnant women used some kind of insecticide inside the home and 15% made use of a combination of two or three methods.

45% of women used some kind of insecticide in their bedrooms: 5% throughout the whole year, 75% seasonally and 20% on an occasional basis. The most frequently used method in the bedroom was the electric device at 62%.

47% of pregnant women used insecticides in the rest of the house, 7% throughout the whole year, 67% seasonally and 26% occasionally. The most widely used method by women in other areas of the house was insecticide spray at 69%.

2% of women used other kinds of measures to control infestations in their bedrooms and 5% in the rest of the house. These other measures included cockroach traps, powder insecticide and chemical methods such as wave devices. Only 1% of women used insect repellents during pregnancy.

10% of pregnant women used outdoor insecticides, such as in gardens or vegetable plots and yards with plants: 9% every month, 14% every 2-3 months, 20% three times a year and 57% occasionally.

"These results are significant because they enable this information to be used to come up with preventive measures, especially at vulnerable stages of life," Llop affirms.

The less educated, the more pesticides

"Multiparous women, born in Spain, with a lower level of education, who have a garden, whose residence is near crops, and/or from Sabadell or Valencia are the most likely to use household pesticides," Llop asserts.

The use of these pesticides continued during their offspring's first year of life, although 20% of the women stopped using them. Sprays were the method that the participants were most likely to stop using in their bedrooms: 53% during pregnancy and 26% during infancy. In contrast, the use of the electric device remained constant.

Exposure routes

The main ways of being exposed to these substances are inhalation, skin contact and unintentional ingestion. In babies and children, ingestion of contaminated dust in the house is the most significant route of exposure to pesticides in the home.

The authors attribute this to babies spending more time at home and in general wearing fewer clothes than adults. In addition, their breathing zones are closer to the ground, where pesticide residue levels can be higher, and they are more likely to have close contact with plants, grass and other surfaces.

"Fetuses and children are especially vulnerable to pesticide exposure because their detoxification mechanisms and immune systems are not fully developed," Llop concludes.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/Mk6bFrOGjb0/130620100832.htm

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Implications seen for rural firms as farmers reduce debt

Updated at 7:20 am today

Rural services firms such as PGG Wrightson are expected to benefit from moves by farmers to pay down their debts and spend more in coming years.

A report by Forsyth Barr Research said debt in the farming sector is still rising but the rate of growth is slowing.

The slowdown is being helped by the high New Zealand dollar, stagnant land prices and moves by farmers to pay down their loans following the global financial crisis.

The Farm to Fridge report said debt growth across the agricultural sector surged from 15 billion dollars in 2002 to 47 billion in 2009, driven by the move towards dairy farming in the past decade.

In the last three years it has grown at a slower pace to $50 billion.

Forsyth Barr equity analyst James Bascand said the moves by farmers to pay down their debt will have implications for companies that are exposed to the agricultural sector.

Copyright ? 2013, Radio New Zealand

Source: http://www.radionz.co.nz/news/business/138014/implications-seen-for-rural-firms-as-farmers-reduce-debt

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Part 1 - Doug A. Hay, Small Business Internet Marketing, Social Media

Choosing the Best Social Media for Your Small Business ? Part 1

?Facebook and LinkedIn and Twitter, oh my!?

Yes, like Dorothy waking up in Oz, determining which social media are right for your small business can be daunting. And like Dorothy, you may not know which direction to go, especially since you might not want all your time to be eaten by Facebook and LinkedIn and Twitter, oh my . . .

There are guidelines that can help you decide and questions to ask yourself about what you want when using social media for business.

This post will give you an overview of the strengths of some of the top social media platforms and Part 2 will focus on what you want from your social media campaign to help you determine which networks will work best for your business.

Facebook, LinkedIn, and Twitter - Chat with Your Fans and Friends

Facebook offers quantity. This Goliath of all social media networks has over 50% of all households in the United States and approximately 900 million accounts worldwide. FB has what are called Timelines, which are personal pages where you communicate with people on your friends list, and Business Fan Page, where you can interact with those individuals who like your page. You can post pictures, videos, questions and fans can comment back as well. In addition to making your company more visible via Facebook, you may find some of your fans becoming some of your customers.

LinkedIn is designed for professional use, and has developed the specialty market of social media Human Resources. If you want to cast your hiring net onto the social media seas, you won?t do better than casting it into the LinkedIn lagoon. LinkedIn also features an effective system of introducing people to one another via referrals from mutual acquaintances.

Twitter has developed the art of ?sound-bite? communication in social media marketing. Your Tweets cannot be longer than 140 characters, including spaces. So think in terms of a headline when you think of Twitter. It?s great to garner attention for blogs you?re releasing(linked back to your website) and promotions. With Twitter you get the word out into a universe of now, now, now, because the Twitter feed keeps on rolling by. Send out Tweets more than once to capture attention from different viewing audiences. Tweeters are very expressive so expect to hear responses from your public.

Show Your Business off with Visual-Centric Social Media Networks

YouTube is a mini film festival in cyberspace that never closes and grows exponentially daily, both in content and viewership. Recommendations for YouTube video lengths are 30 seconds to 3 minutes if you want your viewer to watch it all. This is a great medium for an up-close and personal?Show & Tell? of your products and services, increasing people?s understanding of what you do by leaps and bounds. Linking all your videos to your website and other social media networks gives you promotional mileage and consequently a larger viewing audience.

Pinterest is the hot new social media darling, and with good reason. This rising star statistically has the most rapid growth rate, proportionately, of any of the social media networks since its release in March of 2010. Pinterest is self-defined as ?a tool for collecting and organizing the things you love.?Particularly good for businesses that have great visual images to share, like the leisure travel industry for example, the online scrapbook can help your business become collected and loved by pinners globally.

Explore some of the key questions to ask yourself about what you need and want from your social media in Part 2 of ?Choosing the Best Social Media for your Small Business.?

Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Doug Hay & Associates and a clickable link back to this page.

Source: http://www.dougahay.com/?p=2358

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Understand The Customer Journey Online And Increase Sales

Savvy marketers know that people usually don?t buy products or services immediately. Often times, multiple interactions are needed before a person is ready to make a purchase.?These can be online and offline interactions with your brand or products and services. To help you gain a deeper and better understanding of how your target market behaves in terms of the buying cycle, Google has recently launched a new tool in their Think Insights page called the Customer Journey to Online Purchase.

This tool provides insights for many different industries and countries including the United States, Canada, Brazil, UK, and more. As a business owner or marketeer it?s very important to understand the buying cycle (the green/blue bar in the image below). And, as the image shows, people can be influenced by multiple channels and interactions including emails, paid search (like Google Adwords or Bing Ads), social media and from referring sites:

Source: Google

Google?s tool helps you to dial in on your market to gain a better understanding of the whole process and where you should focus your attention on. For example, when looking at the travel industry in Canada, we can see that the channels Email and Social play an important role as Assistants. This means these are valuable channels that help drive conversions/purchases.?Click on the screenshot below to enlarge.

Source: Google

I suggest you play around with this new tool and see if you can get some new insights from this valuable data. This in turn can help you make better informed marketing decisions that enables you to increase sales and optimize the use of the various online marketing channels available to you.

Source: http://www.netconnexion.com/blog/understanding-the-customer-journey/

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Pump Up the Jams With NuForce?s Mobile Music Pump

If you're looking to maximize the volume of the tunes streaming from your mobile device, regular earbuds or over-ear headphones just won't cut it. What you need is a headphone amplifier like, say, NuForce's new Mobile Music Pump.

Source: http://www.wired.com/gadgetlab/2013/05/nuforce-music-pump/

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Ready for an all-new iMore show? It's coming your way tomorrow!

The iMore show has been an overwhelming success, reaching more of you, in more ways, then many of us here on the site could have possibly imagined. However, it didn't include you as much as any of us have wanted. Increasingly the iMore show had become more about awesome interviews and less about our even more awesome community.

So, tomorrow, we're changing that. A lot.

Now, the current iMore show isn't going to go away. It too will change. It'll get a new name, and become something closer akin to Dubug and Iterate. More on that later, though! For now, here's what's happening with the NEW iMore show:

1. We're changing the day and time. We're moving it back to Wednesday and we're moving it to the afternoon, Eastern Time. We're still working out the details, and we'll announce the exact time tomorrow. That's right, no more conflict with Game of Thrones, Mad Men, or whatever else you were watching!

2. Peter Cohen will be our new, fairly consistent co-host, but other members of the iMore and Mobile Nations families will be joining us from week to week as well. Also, we're not going to be abandoning guests entirely. We aim to have some fantastic folks join us as well to help round out the shows and keep up the variety.

3. And yes, that mean's we're changing the format. As much as being able to do a one man show is important as a last-ditch backup, and as much as I enjoy interviews, what makes iMore great are the many voices we have here. So, we're switching back to the panel-type format we used to use, and that our other site-shows like Android Central and CrackBerry use.

4. The subject matter we cover will expand from mostly news and hot topics to a better balance of news, apps, accessories, and... Q&A. Yours, the communities, is the most important voice we have and part of our new panel will be YOU. What that means is that we'll be using the chatroom more than ever before, but what's more -- you'll be able to send us audio and video questions or comments and we'll play them live during the show.

Want to be on the new iMore show tomorrow? Here's what you need to do RIGHT NOW:

• Grab your iPhone, iPad, or the device of your choice and record a short (30 second) video asking us your question. Upload it to the internet, and send us the link -- Don't send the video file itself, just the YouTube, Dropbox, or other video hosting link -- to imoreshow@imore.com.
• While we prefer video -- it's a video show! -- audio is fine as a fallback. Just use Voice Memo on iOS, or whatever recording app you like best, ask the question, and email the audio file to <imoreshow@imore.com).

That's it! That's all you need to do to be on the all new, all encompassing iMore show!

We'd also love to hear any other suggestions you may have for the show as well. So, run -- don't walk -- to the comments and let me know. If you could have your dream iMore show, what would it be? What segments would we include? What guests would we invite on? What kind of Q&A would we do?

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/1lU9kNl96aQ/story01.htm

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